Experience/ 01

My Experience

Professional journey building high-performance digital teams and operations.

Chief Operating Officer

Outreach Frog

Dec 2020 — Present

Own full operational leadership of the agency, overseeing marketing, web strategy, sales, billing, client delivery, and internal systems.

  • →Lead web strategy and organic performance for a multi-client agency portfolio, overseeing SEO, site structure, content strategy, and conversion optimization across WordPress-based sites
  • →Manage and mentor cross-functional teams across SEO, content, development, paid media coordination, account management, and operations
  • →Establish performance frameworks connecting website UX, SEO, and paid traffic to downstream conversion, CRM, and revenue outcomes
  • →Oversee CRM, billing, and marketing automation workflows supporting lead qualification, routing, nurture sequences, renewals, and retention
  • →Define reporting standards and dashboards across organic traffic, paid performance, and funnel conversion metrics to support leadership and client decision-making
  • →Serve as the internal subject-matter expert on SEO best practices, evolving search behavior, and AI-assisted content and discovery trends
  • →Evaluate, select, and implement tools to improve development efficiency, analytics accuracy, attribution clarity, and workflow automation across the business

Marketing and Account Manager

Orion Sol

Nov 2015 — Dec 2020

  • →Owned day-to-day digital strategy and execution across a multi-client portfolio, supporting SEO, website optimization, content strategy, and performance reporting
  • →Acted as the primary client-facing lead, translating business goals into actionable web and organic growth strategies
  • →Drove website performance improvements through on-page SEO, content alignment, and conversion-focused recommendations
  • →Produced recurring performance reports and strategic insights, guiding optimization priorities and client decision-making
  • →Partnered with internal specialists to ensure cohesive execution across web, content, and marketing channels

Director of Marketing and Business Development

Ground Up Construct

Apr 2019 — Jan 2020

  • →Led digital marketing and business development initiatives, including website optimization, paid media oversight, and lead generation strategy
  • →Aligned traffic acquisition with landing page performance and follow-up workflows to improve lead conversion efficiency