Chief Operating Officer
Outreach Frog
Dec 2020 - Present
Own full operational leadership of the agency, overseeing marketing, web strategy, sales, billing, client delivery, and internal systems.
- •Lead web strategy and organic performance for a multi-client agency portfolio, overseeing SEO, site structure, content strategy, and conversion optimization across WordPress-based sites
- •Manage and mentor cross-functional teams across SEO, content, development, paid media coordination, account management, and operations
- •Establish performance frameworks connecting website UX, SEO, and paid traffic to downstream conversion, CRM, and revenue outcomes
- •Oversee CRM, billing, and marketing automation workflows supporting lead qualification, routing, nurture sequences, renewals, and retention
- •Define reporting standards and dashboards across organic traffic, paid performance, and funnel conversion metrics to support leadership and client decision-making
- •Serve as the internal subject-matter expert on SEO best practices, evolving search behavior, and AI-assisted content and discovery trends
- •Evaluate, select, and implement tools to improve development efficiency, analytics accuracy, attribution clarity, and workflow automation across the business
Marketing and Account Manager
Orion Sol
Nov 2015 - Dec 2020
- •Owned day-to-day digital strategy and execution across a multi-client portfolio, supporting SEO, website optimization, content strategy, and performance reporting
- •Acted as the primary client-facing lead, translating business goals into actionable web and organic growth strategies
- •Drove website performance improvements through on-page SEO, content alignment, and conversion-focused recommendations
- •Produced recurring performance reports and strategic insights, guiding optimization priorities and client decision-making
- •Partnered with internal specialists to ensure cohesive execution across web, content, and marketing channels
Director of Marketing and Business Development
Ground Up Construct
Apr 2019 - Jan 2020
- •Led digital marketing and business development initiatives, including website optimization, paid media oversight, and lead generation strategy
- •Aligned traffic acquisition with landing page performance and follow-up workflows to improve lead conversion efficiency